The main image on the poster is a medium long shot of one of the main characters in the film looking directly at the audience. This direct mode of address makes the audience feel threatened by the character and really feel a part if the image, however this relation with the image allows the audience to gain an incite into his twisted, sinister nature. This is also a low angle shot which gives the character status and power, it also makes him appear menacing to the audience.We also found the use of artificial lighting in the image very effective, though the character is all in relatively strong lighting, it is slightly stronger to one side of the characters face. This splitting of the light may imply something to do with the character himself, he may have a split personality or lead two separate lives, though a subtle difference on first glance it may have a much deeper meaning. We also noted the strong lighting on his hands which are placed on his knees, this along with his posture suggests that he is powerful and does not appear to be shying away at all, he has much confidence in himself which also reflects on the role which his character may play.
His bright contrasting clothing, resembling a clown's costume, emphasises his playful outlook on death. The eeriness of the picture shows us that this childishness is used in a vicious and vindictive way.
The hypodermic needle model may be applied to this magazine cover, where the 'Batman' logo is seen in the centre at the top of the page it releases a sense of trust and success within the audience, they recognise the logo. Therefore they believe that the film being advertised will be good and that the magazine itself is a trusted product, they are likely not to question or challenge what has to be said about the film because they are easily influenced by the media and the power of trust from something so little as a logo.
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